Website Design

Who

"We are travel curators who design extraordinary soulful journeys for women seeking a travel experience that nurtures the soul, soothes the spirit, and celebrates the essence of each woman. Zarianistas, who travel with us experience unique luxurious accommodations, create friendships,  indulge in local a city's local customs."

  • An affordable wellness-focused travel company for African American women

  • Offer services for group organized trips as well as privately curated adventures
 

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Challenges

Blue Zaria's Website did not accurately portray the calm, "wellness" vibe that our client hoped to attract through her trips

The site's complicated design layout dissuaded consumers from completing full purchasing steps

The site did not convey the high quality trip packages due to low quality images, overall lack of professionalism. Despite being a very reputable, well reviewed company, Blue Zaria's website failed to translate their success visually


Highlights

  • Private Pasta-Making Evening and Mushroom Foraging with Michelin star Chef
  • Wine Tasting Evenings
  • Visit to a Cheese maker with wine tasting
  • Olive Oil Tasting
  • Pizza Making Class
  • Day trip to Siena,  the heart of Chianti wine country
  • Visit a local organic vineyard
  • Visit to one of the most modern wineries in all of Italy
  • Thermal Baths Spa Day 

 


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TRIP AT A GLANCE

Day 1: Welcome to the Tuscan Countryside

Day 2: Foraging and Pasta-Making Class

Day 3:  Day at the Thermal Baths, Wine and Olive Oil tasting.

Day 4: Wine Tasting and Risotto Making class with local chef

Day 5: Picnic and Pizza Making Class

Day 6: Day Trip to Siena and Antinori Winery

Day 7: Journey Home


Trip in Detail

DAY 1 // SUNDAY, JULY 9 //ARRIVE IN ITALY

  • Arrive in Italy and Transport to Castle
  • Introduction to the Castle
  • Time to Explore
  • Wine Tour and Wine Tasting
  • Welcome Dinner in the Grand Dining Room

MEALS// Lunch, Dinner

DAY 2 // MONDAY, JULY 10

  • Morning Motivation 
  • Foraging and pasta making lessons   
  •  Picnic with wine tasting, Tour of valley, Tour of ancient vineyards and olive groves 
  •  Dinner  
  •  Evening Gathering

  MEALS// Breakfast, Lunch, Dinner

DAY 3 // TUESDAY, JULY 11

  • Morning Motivation
  • Visit to Podere il Casale for cheese making and cheese tasting
  • Lunchat Podere il Casale
  • Olive Oil tasting -  La Chiarentana Thermal baths - Bagno Vignoni
  • Time to explore   
  • Dinner at Castle 
  • Evening Gathering

MEALS// Breakfast, Lunch, Dinner

DAY 4 //WEDNESDAY, JULY 12   

  • Morning Motivation
  • Hike in Valley 
  • Risotto making class
  • Wine tasting and tour of Montalcino  
  • Dinner in Montalcino 
  • Evening Gathering

MEALS// Breakfast, Lunch, Dinner

DAY 5 //THURSDAY, JULY 13 

  • Morning Motivation  
  • Day Out in Siena
  • Winery visit 
  • Pizza Making Class
  • Evening Meditations

MEALS// Breakfast, Lunch, Dinner

DAY 6 // FRIDAY, JULY 14

  • Blue Brunch 
  • Time to explore
  •  Castle last night dinner - Tuscan butchery display with local butcher

MEALS// Breakfast, Lunch, Dinner

DAY 7 //SATURDAY, JULY 15

  • Breakfast

Flight back to United States

ROUND TRIP FLIGHT FROM NYC INCLUDED